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Bargain Books & General Reading

THE BATTLE FOR YOUR BRAIN

THE BATTLE FOR YOUR BRAIN
$29.99

A new dawn of brain tracking and hacking is coming. Will you be prepared for what comes next?

Imagine a world where your brain can be interrogated to learn your political beliefs, your thoughts can be used as evidence of a crime, and your own feelings can be held against you. A world where people who suffer from epilepsy receive alerts moments before a seizure, and the average person can peer into their own mind to eliminate painful memories or cure addictions.

Neuroscience has already made all of this possible today, and neurotechnology will soon become the "universal controller" for all of our interactions with technology. This can benefit humanity immensely, but without safeguards, it can seriously threaten our fundamental human rights to privacy, freedom of thought, and self-determination.

From one of the world's foremost experts on the ethics of neuroscience, The Battle for Your Brain offers a path forward to navigate the complex legal and ethical dilemmas that will fundamentally impact our freedom to understand, shape, and define ourselves.

ISBN/SKU: 
9781250272959
Publication Date: 
2023-03-14
Author: 
Nita A Farahany
Publisher: 
St. Martin's Press

THE BRAIN THAT CHANGES ITSELF

THE BRAIN THAT CHANGES ITSELF
$7.95
$18.00
Sale 56% off 1 item
"Fascinating. Doidge's book is a remarkable and hopeful portrait of the endless adaptability of the human brain."--Oliver Sacks, MD, author of The Man Who Mistook His Wife for a Hat

What is neuroplasticity? Is it possible to change your brain? Norman Doidge's inspiring guide to the new brain science explains all of this and more

An astonishing new science called neuroplasticity is overthrowing the centuries-old notion that the human brain is immutable, and proving that it is, in fact, possible to change your brain. Psychoanalyst, Norman Doidge, M.D., traveled the country to meet both the brilliant scientists championing neuroplasticity, its healing powers, and the people whose lives they've transformed--people whose mental limitations, brain damage or brain trauma were seen as unalterable. We see a woman born with half a brain that rewired itself to work as a whole, blind people who learn to see, learning disorders cured, IQs raised, aging brains rejuvenated, stroke patients learning to speak, children with cerebral palsy learning to move with more grace, depression and anxiety disorders successfully treated, and lifelong character traits changed. Using these marvelous stories to probe mysteries of the body, emotion, love, sex, culture, and education, Dr. Doidge has written an immensely moving, inspiring book that will permanently alter the way we look at our brains, human nature, and human potential.
ISBN/SKU: 
9780143113102
Publication Date: 
2008-01-01
Author: 
Norman Doidge
Publisher: 
Penguin Life

THE INFINITE GAME

THE INFINITE GAME
$28.00
From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in today's ever-changing world.

How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable while infinite games have no defined endpoint. There are no winners or losers--only ahead and behind.

The question is, how do we play to succeed in the game we're in?

In this revelatory book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we will build it week after week, month after month, year after year. Although we do not know the exact form this world will take, working toward it gives our work and our life meaning.

Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Ultimately, they are the ones who lead us into the future.

ISBN/SKU: 
9780735213500
Publication Date: 
2019-10-15
Author: 
Simon Sinek
Publisher: 
Portfolio

THINK BIG

THINK BIG
$16.99

Do you feel like your life is a series of shattered dreams? Have you bought into the lie that you'll never amount to anything? In Think Big, Dr. Ben Carson is here to tell you some good news: none of that is true.

By learning to think big, Ben rose from his humble beginnings to create a life full of amazing accomplishments and international renown. He climbed from the academic bottom of his fifth-grade class to become--at age thirty-three--head of pediatric neurosurgery at Johns Hopkins Hospital.

He learned that he had potential, but more importantly, he learned how to unleash it--and you can too. If you put the principles in this book in motion, you can transform your life into one you'll love.

As Dr. Carson teaches you how to unlock your own potential, you'll also learn:

  • The importance of surrounding yourself with a supportive community
  • How to look for God's gifts in your daily life
  • The key to shifting your perspective and thinking big

    • Your life is big--far bigger than you've ever imagined. Inside these pages lie the keys to recognizing your full potential. If you're ready to build a life that is rewarding, significant, and abundantly fruitful, let Think Big be your guide.

    ISBN/SKU: 
    9780310343363
    Publication Date: 
    2015-05-19
    Author: 
    Ben Carson
    Publisher: 
    Zondervan

    THIS BOOK WILL SAVE YOUR LIFE

    THIS BOOK WILL SAVE YOUR LIFE
    $18.99
    Renowned neurologist Dr. Russell Surasky reveals a precise and breakthrough medical treatment for opioid addiction.

    The book you're holding in your hands contains the answers that can save your life, the life of a loved one, or--if you're a doctor--the life of your patient.

    In the time it takes you to read this paragraph, another person will have died from opioid addiction. The opioid epidemic is taking the lives of nearly two hundred Americans each day. Everyone is now just one degree of separation from the deadly scourge of opioid addiction--either you are suffering or someone close to you is. Fentanyl, the deadliest of all opioids, has now flooded into every town in America. Recent discoveries in the field of neuroscience have proven that addiction is a neurological brain disease, not a psychological problem or a moral failure. It is a treatable, chronic medical illness that involves complex interactions between genetics, exposure to addictive substances, and ultimately, the hijacking of specific brain circuitry. With this new information, scientists have created breakthrough medical treatments that can help heal the brain from addiction--and finally unchain those suffering from this deadly affliction.

    In This Book Will Save Your Life, Dr. Russell Surasky clearly explains these precise new life-saving treatments and how you or your loved one can access them immediately. Active opioid addiction is a medical emergency that--without treatment--is virtually always fatal. The information in this book could save your life and the lives of those you love, forever.

    "This is a pointed and urgent challenge not just for those suffering addiction, but for all of us who care about the dignity of the human person and sacredness of human life. Sure, there's a lot of bad news about addiction, but there's a lot of good news as well. My friend Dr. Russell Surasky gives us hope for a culture of recovery." --Timothy Michael Cardinal Dolan, Archbishop of New York

    "The lifesaving information in this book could be your last hope for survival and for those you cherish. Don't wait until it's too late." --Dr. Drew Pinsky, Celebrity Internist, Addiction Medicine Specialist

    ISBN/SKU: 
    9798888456255
    Publication Date: 
    2024-12-10
    Author: 
    Russell Surasky
    Publisher: 
    Post Hill Press

    UNPLUGGED

    UNPLUGGED
    $34.95

    In the first quarter of 2016, Americans bought 19.7 million fitness wearables, an increase of 67 percent over the previous year. By 2020, the global market for fitness-focused apps and devices is expected to grow to $30 billion. This means that more than ever, we're looking at our wrists not only to check the time but also to see how much we've moved, monitor our heart rate, and see how we're stacking up against yesterday's tallies. As a result of our fitness tech addiction, we've lost awareness of what we're doing, how we're feeling, and what's going on around us. This is bad enough in the gym, but when we get outside, the constant checking of a tiny screen truly wreaks havoc, downgrading what should be a rich experience into yet another task we need to complete to meet our daily goals. And if we fall short, we feel inadequate. There's also the issue of data inaccuracy, with many device makers now admitting that their gadgets provide only estimates. So why do we continue to obsess over data and treat it as gospel truth? It's time to stop, take a breath, and hit the reset button in a big way.

    Unplugged provides a blueprint for using technology to meet your health and performance goals in a much smarter way, while reconnecting to your instincts and the natural world. In addition to sharing the performance expertise of Brian Mackenzie and the scientific insight of Dr. Andy Galpin, Unplugged features exclusive stories and advice from elite athletes and world-renowned experts like Laird Hamilton, Tim Ferriss, Kai Lenny, Kelly Starrett, Steven Kotler, Erin Cafaro, Lenny Wiersma, Dr. Frank Merritt, and Brandon Rager. Reading Unplugged will enable you to



  • Understand both the value and the limitations of technology in athletic performance, fitness, health, and lifestyle situations

  • Know how and when to utilize physical activity technologies in your everyday life--and when not to

  • Avoid the common mistakes that most people make with wearables and tracking apps

  • Understand which technologies and tests are most effective and which are a waste of money

  • End your addiction to fitness technology and start utilizing it as a tool for cueing, learning, and sensing instead of as a taskmaster that stresses you out

  • Improve self-awareness and increase self-reliance

  • Re-engage with nature by spending less time indoors and more time outside

  • Rediscover the value of coaches' expertise, curation, and intuition, which technology can't replace

  • Take back control of your health, fitness, and performance with the Unplugged training protocol

    • ISBN/SKU: 
    9781628602616
    Publication Date: 
    2017-07-11
    Author: 
    Brian MacKenzie
    Publisher: 
    Victory Belt Publishing

    WHEN EMPATHY IS NOT ENOUGH

    $25.00
    ISBN/SKU: 
    9798862801651
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