In the Next Trillion, Paul Zane Pilzer, a world-renowned economist, exposes the truth about why half the U.S. population is unhealthy and overweight: Amreicans have become caught between the economic interests of the trillion-dollar food industry and the trillion-dollar healthcare or "sickness" industry. In analyzing these two gigantic industrial complexes, Pilzer focuses on an emerging "wellness" industry that will soon occupy an additional one-seventh, or "next trillion," of the economy-an industry ripe with entrepreneurial opportunities that will eclipse those of today's internet-based companies.
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